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The Goop-est Thing About Gwyneth Paltrow’s New Clothing Line Isn’t The Clothes

There’s another reason why this launch is classic Goop: the business model.

There’s another reason why this launch is classic Goop: the business model.

Yesterday, Gwyneth Paltrow debuted the first item in her new Goop-label clothing line, and as happens whenever Goop releases something high-profile, her efforts were greeted with excitement by some, mockery by others.

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